Standardization is an important step in the mailing process. It makes a difference in how much mail you receive and how quickly it arrives. If an address is not standardized, it may lead to a significant number of returned or delayed packages. As a result, your business could experience a sudden drop in sales. And if a customer returns a product, your company might have to resend it or issue a refund. Standardization can help solve these problems by ensuring that the information is accurate and up-to-date.
Standardized addresses are compared against a database of all valid addresses. The USPS uses several factors to determine the validity of an address, including renumbering via the Locatable Address Conversion System (LAACS). If a standardized address isn't valid, an acceptable alternative will be used instead. An example of a standardized address is 123 North Main Street, New York, NY 10010. This is an apartment building with 100 apartments. But the address on the door isn't actually the door. Another important factor in address standardization is time. Some companies choose to manually edit and validate addresses and phone numbers. However, this is expensive and can't match the level of automation that address standardization software can provide. Additionally, manual efforts are prone to errors, and need to be repeated if a parcel is returned for any reason.
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